I watch too much television. I know this to be a true because I’m starting to see the same actors and actresses in adverts for different companies.
For example, has anyone noticed that the Boots commercials espouse a rather open form of relationship? It’s very forward thinking of them. The main (inept) male of the ensemble cast has been seen in bed with the tall thin one attempting to force sex upon her by the application of painkillers and also wondering if the “women’s vitamins” will make him grow breasts while clearly in a relationship with the short one.
But this pharmaceutical ménage-a-trois is not the only indication of a very small pool of commercial actors being available to advertisers. Cast your mind back to the Halifax Radio DJ commercials, there’s one with a blonde lady ordering her minion to play the Lightening Seed’s ‘Lucky You’ and she drops her coffee when the handle comes off the cup, remember it? This same actor is currently doing her thing hawking an energy efficiency website. There’s another one too, a blink-and-you-miss-it appearance in the First Choice all-inclusive advert for the wife of the lucky holiday-making family, apparently she’s also back home in blighty enjoying a healthy snack with her girlfriends.
Daz’s ‘Cleaner Close’ campaign (now into it’s 35th episode) is a knowing wink at this trend starring as it does the likes of Eastenders alumni Gillian Taylforth and seemingly the entire cast of Coronation Street at one point of another, but this is all too obvious, it’s familiar yes, and that is a key part of hooking you in to a conventional soap, but there is none of the spice necessary to keep me watching.
I guess what I’m getting at here is that commercials are increasingly becoming more interesting that the programs that interrupt them. The BT cougar-wife and lad from the first season of “My Family” is just a more homely version of the old ‘Gold Blend’ ad’s in the early 90’s so this soap opera style of advertising is by no means a new thing. However, there is a subtle complexity to the new cross-pollination television commercials that is, for me, more rewarding than any episode of Corrie or ‘enders. I’m just hope I’m not the only one watching.